EPSRR, Axton Capital partner to develop F&B concepts in Oman and Sri Lanka
Kochi-based EPSRR Holdings has signed an MoU with UK-based Axton Capital to develop food-and-beverage concepts in Colombo and Muscat. The partnership marks EPSRR’s initial international expansion, with potential future rollout across the GCC, Europe and the US.
What happened
EPSRR Holdings / Club Sulaimani · Kochi-based EPSRR Holdings signed an MOU with UK-based Axton Capital to develop F&B concepts in Sri Lanka and Oman, initially
Key facts
- 1845
Why this matters
The Axton Capital MoU illustrates how a local F&B operator can use a cross-border development partner to accelerate market entry while preserving optionality for future GCC, European and US rollouts.
What to watch
- Announcement of the first brand concepts, outlet count, opening dates or signed locations.
- Disclosure of capital commitment, ownership structure or franchise versus joint-venture terms.
- Hiring of country leadership, chefs, operations staff or supply-chain partners in Muscat and Colombo.
- Evidence of local menu adaptation, halal positioning, delivery-platform partnerships or premium mall placements.
- Follow-on MoUs or site deals in UAE, Saudi Arabia, Qatar, Europe or the US.
- Sri Lankan currency, import-cost and consumer-spending trends; Oman retail-footfall and tourism trends.
- Finalize which EPSRR food-and-beverage brands or newly created concepts will enter Muscat and Colombo first.
- Secure mall, high-street or hospitality locations and negotiate local lease, licensing and fit-out arrangements.
- Build local operating teams, supplier networks and menu adaptations for Oman and Sri Lanka.
- Test franchise, joint-venture or management-contract structures that can be replicated across GCC markets.
- Use initial outlet performance to approach landlords, regional investors and potential franchise partners in the UAE, Saudi Arabia and Qatar.