EU's 'More Than Food' courts Indian fine-dining with Ajay Chopra recipe book launch
Celebrity chef Ajay Chopra, EU ambassador in India, unveiled 'A Taste of Home with EU Tadka', spotlighting rising demand for premium PDO/PGI European ingredients across chef-driven restaurants like Indian Accent. Launch lands amid India-EU FTA optimism, signalling deeper sourcing pipelines for HoReCa.
What happened
European Union More Than Food · Celebrity chef Ajay Chopra, ambassador for EU's More Than Food campaign in India, launched recipe book 'A Taste of Home with EU
Why this matters
Scout Indian specialty importers and HoReCa distributors with EU PDO/PGI relationships as FTA optionality makes them strategic bridgeheads for cross-border F&B deals.