Ex-BharatPe cofounder Shashvat Nakrani in talks to join Luxury For You to lead India push
Dubai-based luxury ecommerce platform Luxury For You is in talks to bring on ex-BharatPe cofounder Shashvat Nakrani as cofounder to lead India expansion, setting up competition with Ajio Luxe, Tata CLIQ and The Collective. The platform, founded in 2024, is also raising fresh funding.
What happened
Ex-BharatPe cofounder Shashvat Nakrani is in talks to join Dubai-based luxury ecommerce platform Luxury For You as cofounder to lead its India expansion,
Key facts
- 1,200 global luxury brands
- 2.5 Lakh SKUs
- AOV $717 (₹68,070)
- 41.3% contribution margin
- founded 2024
Why this matters
A well-capitalized Dubai entrant with a proven cofounder targeting India luxury creates a new competitive vector against Ajio Luxe, Tata CLIQ, and The Collective—monitor for partnership, acquisition, or defensive-investment openings early.
What to watch
- Official confirmation of Nakrani's cofounder appointment
- Announced funding round size and lead investor
- India office/warehouse setup or first brand onboarding announcements
- Competitive marketing spend spikes from Ajio Luxe or Tata CLIQ
- Regulatory/customs positioning on cross-border luxury imports
- Incumbents (Ajio Luxe, Tata CLIQ, The Collective) tighten exclusive brand contracts to preempt a new entrant
- Luxury For You signals funding milestone to validate India ambition and attract senior hires
- Nakrani leverages fintech/lending rails for merchant financing as a differentiator
- Global luxury houses evaluate a new India distribution channel amid gray-market concerns
Also reported by
- Inc42 · Buzz — Same time