The Bear House crosses 500 points of sale, plans 30 more stores in FY27

Menswear D2C brand The Bear House has surpassed 500 points of sale, including 25 exclusive brand outlets across 23 India and 2 UAE stores. Backed by a Rs 60 crore Series A and posting Rs 270 crore revenue, it targets 30 new stores in FY27 and a long-term Rs 1,000 crore revenue goal while moving upmarket.

— Source publishedFri, 17 Jul, 2026, 14:00 IST·First seen Fri, 17 Jul, 2026, 14:04 IST·Source IMAGES Business of Fashion

What happened

Menswear D2C brand The Bear House crossed 500 points of sale, including 25 EBOs, and plans 30 more stores in FY27. Backed by Rs 60 crore Series A, it eyes Rs

Key facts

  • 500 points of sale
  • 25 exclusive brand outlets
  • 23 India stores
  • 2 UAE stores
  • 30 more stores FY27
  • Rs 270 crore revenue
  • Rs 60 crore Series A
  • Rs 1,000 crore target
  • 18 categories
  • AOV Rs 1,700 online, Rs 5,000 retail

Why this matters

The Bear House's profitable menswear expansion and premiumization push make it an increasingly relevant partnership or acquisition target in India's fragmented apparel space.

What to watch

  • Same-store sales growth and payback period per new EBO
  • Gross margin trend as ASPs move upmarket
  • Next funding round size, timing and valuation
  • UAE store productivity vs India benchmark
  • Inventory days and discounting intensity signaling demand softness
  • Prioritize high-footfall metro malls and premium high-streets for EBOs to reinforce the upmarket positioning
  • Deepen UAE beachhead with 3-5 additional Gulf stores to test NRI-led export playbook
  • Tighten inventory and SKU discipline as price points rise to protect gross margin
  • Line up Series B or debt facility ahead of FY27 capex to fund the 30-store buildout
  • Layer in franchise/LFS partnerships to hit 500+ points of sale without full owned-store capex

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