The Bear House signs 32 stores, targets ₹500 crore revenue in FY27

Bengaluru menswear brand The Bear House is accelerating offline expansion, with 32 additional stores leased and roughly half expected to open in the next few months. It aims to shift to a 60% retail-led sales mix from the current 60% online mix.

— Source publishedSat, 25 Jul, 2026, 20:27 IST·First seen Sat, 25 Jul, 2026, 20:33 IST·Source The Hindu BusinessLine

What happened

Bengaluru menswear brand The Bear House targets nearly ₹500 crore revenue in FY27, expanding its Indian offline network with 32 signed stores. It aims to shift

Key facts

  • ₹500 crore FY27 revenue target
  • ₹270 crore previous fiscal revenue
  • 12% FY26 EBITDA profitability
  • 25 exclusive brand outlets
  • 550+ shop-in-shop touchpoints
  • 2 international stores
  • 32 additional stores leased
  • 13-14 stores under fit-out
  • 60% online / 40% offline current mix
  • 60% retail / 40% online target mix
  • ₹1,500-1,600 online AOV
  • ₹5,000-5,500 offline AOV
  • ₹2,000 crore five-year revenue target

Why this matters

The brand’s accelerating offline footprint makes it a more credible partner or acquisition target for retail platforms, mall operators and apparel groups seeking a scaled menswear concept.

What to watch

  • Number of the 32 signed stores actually opened over the next two quarters.
  • Quarterly retail-sales mix and whether offline sales approach the stated 60% objective.
  • Same-store sales growth, sales per square foot and store-level break-even period for newly opened locations.
  • Gross margin movement, markdown intensity and inventory days during the expansion cycle.
  • Management commentary on funding needs, lease liabilities, working-capital requirements and profitability.
  • Evidence that new stores are adding incremental customers rather than cannibalizing online demand.
  • Prioritize high-footfall malls and premium high streets in Bengaluru, Hyderabad, Mumbai, Delhi-NCR and other large urban markets.
  • Build regional replenishment and allocation capabilities to prevent stock-outs and markdowns as the store base expands.
  • Use online customer data to select catchments, localize assortment and drive click-and-collect or store-assisted digital sales.
  • Increase spending on store operations, retail hiring, visual merchandising and local launch marketing.
  • Seek stronger mall-commercial terms, including revenue-share structures, fit-out support and rent-free periods, to protect new-store economics.