Knockout opens multi-level fashion store at HLP Social Square in Zirakpur
Fashion retailer Knockout has opened a new multi-level store at HLP Social Square in Zirakpur, taking its network to 10 outlets across Punjab and Himachal Pradesh. The store carries menswear, womenswear and kidswear from brands including U.S. Polo, Guess, Gap and Nautica.
What happened
Fashion retailer Knockout opened a multi-level store at HLP Social Square in Zirakpur, taking its network to 10 stores across Punjab and Himachal Pradesh. The
Key facts
- 10 total stores across Punjab and Himachal Pradesh
Why this matters
Knockout’s HLP Social Square entry highlights Zirakpur as a relevant expansion market and creates potential partnership opportunities around multi-brand retail, mall leasing and regional distribution.
What to watch
- Announcement of an 11th store or entry into Haryana/Chandigarh.
- New brand partnerships or exclusive shop-in-shop concepts at Knockout.
- Festive-season promotions, loyalty programs, or digital commerce launches tied to the Zirakpur outlet.
- Leasing activity by competing fashion retailers at HLP Social Square or nearby Zirakpur retail developments.
- Evidence of sustained footfall, repeat shopping, or additional floors/categories being added to the store.
- Use the Zirakpur store as a regional destination for festive, wedding, and family-shopping demand.
- Add localized omnichannel services such as WhatsApp selling, click-and-collect, or social-led promotions to extend the catchment beyond Zirakpur.
- Pursue additional locations in Chandigarh, Mohali, Panchkula, Ludhiana, Jalandhar, or Himachal tourist and urban markets if early productivity is strong.
- Expand premium-casual, kidswear, and accessory assortments to increase basket size and family-store conversion.