FACEGYM debuts in India via Reliance's Tira with Mumbai shop-in-shop
UK facial fitness brand FACEGYM has entered India through Reliance Retail's Tira beauty platform, opening its first shop-in-shop at Kemp's Corner, Mumbai. Expansion to Delhi, Hyderabad, and Kolkata is planned, building on RRVL's 2025 minority stake in the brand.
What happened
FaceGym · UK facial fitness brand FACEGYM launches in India via Reliance Retail's Tira beauty platform, debuting with a shop-in-shop at Kemp's Corner, Mumbai.
Why this matters
The deal template—minority stake plus Tira shop-in-shop rollout—signals Reliance's preferred playbook for importing Western prestige beauty brands and is worth benchmarking for any India entry strategy.