FaceGym lands in India via Tira, opens Kemps Corner shop-in-shop May 25
UK facial fitness brand FaceGym enters India through Reliance Retail's Tira, debuting at Mumbai's Kemps Corner on May 25 before rolling into Delhi, Kolkata and Hyderabad. Premium positioning is paired with India-specific boosters; freestanding stores are slated from year three.
What happened
UK facial fitness brand FaceGym enters India May 25 via shop-in-shop at Reliance Retail's Tira in Mumbai's Kemps Corner, with Delhi, Kolkata, Hyderabad next.
Key facts
- 20 million app downloads
- 98 percent pin codes
- May 25 launch
- 40+ facial muscles
Why this matters
Watch for category extensions and exclusive India SKUs through the Tira partnership, plus potential equity or distribution tie-ups as freestanding rollout approaches in 2027.
Also reported by
- Forbes India — 21h after first sighting