FanCode becomes India’s sales and subscription platform for F1 TV
FanCode will exclusively manage Indian sales and subscriptions for F1 TV Pro and Premium, extending its Formula 1 proposition as the sport’s audience grows. FanCode has carried F1 since 2024 and its current rights agreement runs through 2028.
What happened
FanCode will become the sole Indian sales and subscription-management platform for F1 TV Pro and Premium, strengthening its Formula 1 offering as the sport
Key facts
- More than 90 million Formula 1 fans in India
- FanCode has broadcast Formula 1 in India since 2024
- FanCode's current Formula 1 agreement runs through 2028
- Two F1 TV subscription tiers: Pro and Premium
What changed
FanCode will become the sole Indian sales and subscription-management platform for F1 TV Pro and Premium, strengthening its Formula 1 offering as the sport claims more than 90 million fans in India.
Why this matters
FanCode’s control of F1 TV sales and subscriptions in India creates a tighter end-to-end fan funnel, enabling bundled offers, better customer data and stronger retention alongside its broadcast rights through 2028.
What to watch
- India-specific F1 TV Pro and Premium price points relative to FanCode's current Formula 1 access price.
- Whether F1 TV includes all live races on FanCode, and the exact differences in feeds, devices, replays, concurrent streams, and archive access.
- Subscription conversion, retention after the first race cluster, and annual-versus-monthly plan mix.
- Promotional partnerships with telcos, OEMs, payment platforms, banks, or Formula 1 sponsors.
- FanCode app-install growth, F1 viewership growth, and engagement around races featuring strong Indian audience interest.