Vi launches Rs 200 prepaid entertainment pack with 30GB data and 20 OTT services

Vodafone Idea’s 28-day Vi Movies & TV pack bundles 30GB high-speed data, eligible unlimited 5G access, 20 OTT platforms and more than 200 live TV channels. Content can be streamed in 16 languages on up to four devices, with two concurrent screens.

— Source publishedMon, 27 Jul, 2026, 20:34 IST·First seen Mon, 27 Jul, 2026, 21:34 IST·Source NDTV Profit

What happened

Vodafone Idea (Vi) · Vodafone Idea launched a Rs 200, 28-day Vi Movies & TV prepaid pack combining 30GB data, eligible unlimited 5G, 20 OTT services and over

Key facts

  • Rs 200
  • 28 days
  • 20 OTT platforms
  • 200+ live TV channels
  • 30GB high-speed data
  • unlimited 5G for eligible users
  • 16 languages
  • up to 4 devices
  • 2 concurrent screens

Why this matters

The bundle underscores the strategic value of OTT, media and device-distribution partnerships as telecoms use content ecosystems to acquire and retain prepaid customers.

What to watch

  • Vi's prepaid subscriber churn, gross additions and average revenue per user in the first two recharge cycles after launch.
  • App downloads, monthly active users, average viewing time and percentage of pack users renewing after 28 days.
  • Whether unlimited 5G eligibility is broadly available or constrained by handset, circle and coverage conditions.
  • Counteroffers from Jio and Airtel involving OTT bundles, low-price data packs or exclusive streaming rights.
  • Network complaints, video buffering metrics and customer-service volumes in high-adoption circles.
  • Changes in OTT partner roster, content exclusivity and the availability of regional-language programming.
  • Market the pack around regional-language entertainment, live TV and multi-device household usage rather than data alone.
  • Use the Vi Movies & TV app to collect viewing and recharge behavior data, then target renewal offers and higher-value data upgrades.
  • Add limited-time exclusive content, sports-adjacent programming or creator partnerships to make the bundle harder to replicate.
  • Expand eligible 5G access selectively in circles where network capacity can support higher video consumption.
  • Test step-up packs with longer validity, family sharing or premium OTT tiers to convert Rs 200 users into higher-ARPU customers.