Female users dominate Blinkit, Meesho, Myntra engagement as urban youth clock 120+ min/day on social
VTION-IAMAI report shows female skew across India's top commerce platforms — Meesho 61%, Blinkit 57%, Myntra 54% — even as 18-24 urban youth spend over two hours daily on social media. Credit apps grew 30% MAU and AI apps doubled, signaling a female-first, mobile-native targeting imperative for retail brands.
VTION-IAMAI report finds urban Indian 18-24 youth spend 120+ minutes daily on social media. Female users dominate e-commerce/quick commerce engagement, with Blinkit (57%), Meesho (61%) and Myntra (54%) skewing female — signaling brands must adopt female-first targeting.