FirstCry's RocketBees handles 40% of online shipments; Qwik 3-hour delivery live in 5 cities

Q4 FY26: in-house logistics RocketBees scaled to 40% of online shipments across 62 cities (from 22), targeting 45-50% by Q1 FY27. Qwik captures 20%+ orders in select pincodes. GlobalBees grew 28% to Rs 1,877 cr; preschools doubled to 536; 100 new stores planned in FY27. Diaper discounting trimmed gross margin 140 bps.

— Source publishedMon, 15 Jun, 2026, 17:57 IST·First seen Mon, 15 Jun, 2026, 17:59 IST·Source Medianama

What happened

FirstCry's Q4 FY26 results: in-house logistics RocketBees handles 40% of online shipments across 62 cities; Qwik 3-hour delivery expanded to 5 cities.

Key facts

  • RocketBees 40% of online shipments
  • 62 cities up from 22
  • RocketBees target 45-50% by Q1 FY27
  • Qwik in 5 cities
  • Qwik 20%+ orders in select pincodes
  • GlobalBees core revenue Rs 1,876.8 cr +28% YoY
  • Adjusted EBITDA Rs 91.9 cr (4.9%)
  • Preschool revenue Rs 472 cr +11%
  • Preschools 536 vs 208 at FY24
  • 100 store openings in FY27
  • Offline GMV +15% in Q4
  • Online GMV Rs 23,048 cr
  • Offline GMV Rs 5,405 cr
  • AOV India Rs 2,252
  • AOV International Rs 8,868
  • 140 bps gross margin decline diapers

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