FirstCry's Intellitots stuck at 436 preschools, less than half of 1,000-school target
Intellitots clocks just ₹47 crore, under 1% of Brainbees' ₹8,500 crore top line. Hyperlocal rivals, weak lead conversion and teacher shortages stall the chain across 190 cities, even as FirstCry's core e-commerce posts 27% adjusted Ebitda margin in FY26.
What happened
FirstCry's Intellitots preschool chain has reached 436 schools across 190 cities, far short of its 1,000-school goal. At ₹47 crore, it's under 1% of Brainbees'
Key facts
- 436 preschools
- 190 cities
- 23,000 students FY26
- 55,000 since inception
- ₹47 crore revenue
- ₹8,500 crore group top line
- 2.6 million FirstCry Boxes FY26
- 11 million unique transacting customers
- 27% adjusted Ebitda margin FY26
- fees ₹70,000-90,000/year
- stock ₹222 vs IPO ₹465
- 1,000 schools target
Why this matters
Stalled organic rollout against hyperlocal rivals opens the door to bolt-on acquisitions of regional preschool chains to buy density rather than build it school-by-school.