Shilpa Shetty Backs Kidswear D2C Rosada As Brand Plots 6-8 EBOs Beyond Hamleys Shop-In-Shops

Kolkata-based kids' lifestyle brand Rosada has onboarded Shilpa Shetty as strategic investor. Currently 90% online with 12 Hamleys shop-in-shops, the Shark Tank-funded brand plans 6-8 EBOs over the next year, opening with a Kolkata showroom in 1-1.5 months before scaling to Bengaluru, Hyderabad and Delhi.

— Filed Tue, 2 Jun, 2026, 15:56 IST · Source Inc42 · Updated

Kolkata-based D2C kids' lifestyle brand Rosada onboards Shilpa Shetty as strategic investor. Brand sells via website (90% revenue), marketplaces, and 12 Hamleys shop-in-shops; plans 6-8 EBOs nationally over next year, starting Kolkata.

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