Shilpa Shetty Backs Kidswear D2C Rosada As Brand Plots 6-8 EBOs Beyond Hamleys Shop-In-Shops

Kolkata-based kids' lifestyle brand Rosada has onboarded Shilpa Shetty as strategic investor. Currently 90% online with 12 Hamleys shop-in-shops, the Shark Tank-funded brand plans 6-8 EBOs over the next year, opening with a Kolkata showroom in 1-1.5 months before scaling to Bengaluru, Hyderabad and Delhi.

— Source publishedTue, 2 Jun, 2026, 15:53 IST·First seen Tue, 2 Jun, 2026, 15:55 IST·Source Inc42

What happened

Kolkata-based D2C kids' lifestyle brand Rosada onboards Shilpa Shetty as strategic investor. Brand sells via website (90% revenue), marketplaces, and 12 Hamleys

Key facts

  • 90% online revenue
  • 12 Hamleys locations
  • 6-8 EBOs planned
  • ₹1.25 Cr Shark Tank
  • ₹25 Cr valuation

Why this matters

Rosada's shift from pure D2C plus Hamleys SIS to owned EBOs opens partnership windows for mall developers, kidswear category adjacencies, and potential acquirers eyeing premium Indian kidswear.

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