Shilpa Shetty Kundra backs premium kids' lifestyle brand Rosada to fund expansion
Actor-investor Shilpa Shetty Kundra has taken a stake in Rosada, a premium kids' lifestyle brand, with proceeds earmarked for category and channel expansion. The deal adds celebrity-led visibility to a niche segment increasingly attracting consumer-brand capital.
What happened
Daily roundup: Shilpa Shetty Kundra invests in premium kids' lifestyle brand Rosada to fuel expansion. BharatPe launches Flex, a credit-on-UPI product with YES
Key facts
- Rs 45 cr (Aquapulse)
- Rs 30 cr (ProLearn)
Why this matters
Watch Rosada as a potential roll-up target or strategic partner as larger kids and lifestyle platforms hunt premium, founder-led brands with built-in celebrity distribution.
Also reported by
- YourStory · Capital — 4h after first sighting