Kareena Kapoor Joins Fizzy Goblet As Strategic Investor, Deepens Design Role
D2C footwear brand Fizzy Goblet has onboarded Kareena Kapoor as a strategic investor, extending her involvement into design. The brand runs at a ₹60 Cr revenue run rate across 16 stores and is targeting a ₹100 Cr run rate alongside international expansion over the next year.
What happened
D2C footwear brand Fizzy Goblet onboarded Kareena Kapoor as strategic investor, expanding her role into design. Brand runs at ₹60 Cr revenue with 16 stores,
Key facts
- ₹60 Cr revenue run rate
- ₹100 Cr target run rate
- 16 stores
- founded 2013
Why this matters
A celebrity investor with a design mandate strengthens Fizzy Goblet's differentiation and story ahead of a likely larger funding or acquisition conversation as it approaches the ₹100 Cr milestone.
What to watch
- New store openings and same-store sales disclosures
- First international storefront or export partnership announcement
- ASP/pricing shifts vs discounting intensity in festive season
- Follow-on funding round or valuation markers post-investment
- Competitive celebrity-backed footwear launches (Bata, Metro, other D2C)
- Launch a Kareena-curated capsule/co-designed line as the anchor marketing event
- Announce first international market with an NRI-heavy footfall corridor
- Expand store count beyond 16 in tier-1 malls to support run-rate math
- Push omnichannel: marketplace + own-site conversion tied to celebrity content
Also reported by
- Inc42 · Buzz — Same time