Flipkart beauty category jumps 50% YoY as Tier-II+ cities and quick commerce reshape demand

Flipkart's beauty and personal care vertical grew 50% YoY, with non-metros contributing over 60% of growth. Premium beauty rose 60%+, perfumes 45%+, men's grooming 65%. Quick commerce beauty surged 5x, while 100+ international brands including Korean labels onboarded into a market projected to hit $39B by 2030.

— Source publishedFri, 19 Jun, 2026, 19:05 IST·First seen Fri, 19 Jun, 2026, 19:09 IST·Source Business Standard · Companies

What happened

Flipkart's beauty and personal care category grew 50% YoY, with Tier-II+ cities driving over half the demand. Premium beauty, perfumes and men's grooming

Key facts

  • 50% YoY beauty growth
  • 60% Tier-II+ growth
  • 35% of FMCG from beauty
  • 12 products/second
  • 60%+ premium beauty growth
  • 45%+ perfume growth
  • 65% men's grooming growth
  • 1,000+ brands
  • 100+ international brands onboarded
  • $27B market
  • $39B by 2030
  • 5x quick commerce growth
  • Rs 300-350 of Rs 600 cart

Why this matters

Window is open to acquire or JV with Korean and indie premium beauty brands lacking India rails, using Flipkart's 100+ international onboarding as the comp for inbound deal flow.