Flipkart rebuilds Shopsy as gamified, AI-led feed to convert Bharat's next internet users into shoppers
Flipkart is overhauling Shopsy into a feed-led, gamified, AI-powered app targeting tier-3/4 users, prioritizing engagement over conversion. The bet: turn India's next wave of internet users into habitual buyers across 1,300 categories, as Meesho, Amazon Bazaar and Zudio crowd the hyper-value segment.
What happened
Flipkart is redesigning Shopsy into a feed-led, gamified, AI-powered app to onboard tier-3/4 users into e-commerce, prioritizing engagement over conversion as
Key facts
- $680-720 billion
- $1.09-1.15 trillion by 2028
- 1,300 categories
Why this matters
Watch for Flipkart to acquire or partner with short-form content, vernacular AI, or creator-commerce assets to feed Shopsy's discovery layer, as organic feed depth across tier-3/4 users is the scarce input here.
Also reported by
- Mint · Companies — Same time