FMCG demand steadies post-GST reset, rural staples lead uneven recovery
India's FMCG sector is stabilising after the GST reset, with staples and rural markets pacing the rebound while discretionary and urban mass categories stay subdued. Analysts at Bernstein and Bizom flag a possible return to mid-to-high single-digit volume growth in coming quarters if the current stabilisation holds.
What happened
India's FMCG sector is stabilising post-GST reset, with staples and rural demand leading recovery. Discretionary and urban mass remain subdued. Analysts see
Key facts
- mid-to-high single-digit volume growth
Why this matters
Screen for bolt-on targets in rural staples and distribution reach where post-GST stabilisation could re-rate multiples before urban discretionary peers catch up.