FMCG majors push 2-7% price hikes as Middle East conflict drives 10% input inflation

HUL, Dabur, Godrej Consumer, Marico and Emami are raising prices 2-7% to offset a 10% input cost surge, betting on simultaneous volume and price-led value growth. Electronics players like Dixon flag steeper 30% hikes on memory chip costs, with smartphones up 12-15% and appliances 12-13%.

— Source publishedMon, 8 Jun, 2026, 09:30 IST·First seen Mon, 8 Jun, 2026, 12:32 IST·Source ET Retail

What happened

Hindustan Unilever · FMCG majors HUL, Dabur, Godrej, Marico and Emami have hiked prices 2-7% as Middle East conflict drives 10% input inflation, expecting both

Key facts

  • 4% Dabur price hike
  • 2-5% HUL hikes
  • 5-7% GCPL hikes
  • 10% inflation
  • 30% electronics price rise
  • 12-15% smartphone price growth
  • 12-13% appliance hikes

Why this matters

Distressed regional FMCG and electronics brands lacking pricing power become acquisition targets as input inflation squeezes sub-scale players.