FMCG shoppers cut trips, fatten baskets as impulse top-ups give way to planned buys
Kantar's Worldpanel by Numerator finds Indian households made 156 store trips versus 158 in FY24, while average spend per visit climbed from ₹121 to ₹139. Biscuits, snacks and noodles are migrating from quick-commerce impulse top-ups into planned monthly baskets, reversing a post-pandemic habit.
Indian FMCG shoppers are making fewer store trips (156 vs 158) but spending more per visit (₹139 vs ₹121), with biscuits, snacks and noodles shifting from impulse top-ups to planned baskets, reversing post-pandemic quick-commerce-led impulse buying.
Why this matters
Worldpanel's basket data follows its recent caution that FMCG volume growth could slip to 3-4% in CY2026 on crude and monsoon stress, signalling a shift to value-conscious, planned consumption.
Footfall signals steady at 45 over the last 90 days, with basket size now offsetting trip frequency declines.