FMCG shoppers cut trips, fatten baskets as impulse top-ups give way to planned buys
Kantar's Worldpanel by Numerator finds Indian households made 156 store trips versus 158 in FY24, while average spend per visit climbed from ₹121 to ₹139. Biscuits, snacks and noodles are migrating from quick-commerce impulse top-ups into planned monthly baskets, reversing a post-pandemic habit.
What happened
Worldpanel by Numerator · Indian FMCG shoppers are making fewer store trips (156 vs 158) but spending more per visit (₹139 vs ₹121), with biscuits, snacks and
Key facts
- 156 trips
- 158 trips FY24
- ₹121 to ₹139
- ₹130 to ₹145 Q4 FY26
Why this matters
Scout bolt-ons in bulk-pack manufacturing, modern trade shopper analytics and route-to-market platforms that capture the shift from frequency to basket-size economics.