Forevermark launches bespoke ICON diamond bracelet co-designed with cricketer Abhishek Sharma
De Beers-owned Forevermark unveils a made-to-order ICON bracelet featuring 14 cushion diamonds totalling 13.5 carats set in 18-carat white gold, inspired by cricketer Abhishek Sharma. Available via select stores across Mumbai, Delhi, Bangalore, Noida, Patna and Chandigarh.
What happened
Forevermark Diamond Jewellery · Forevermark (De Beers India) launched a bespoke made-to-order ICON diamond bracelet co-designed with cricketer Abhishek Sharma,
Key facts
- 18 carat white gold
- 14 Cushion Diamonds
- 13.5 carats
Why this matters
The Abhishek Sharma collaboration establishes a repeatable athlete-endorsement template for bespoke luxury jewellery that could inform partnership or licensing structures across other sports personalities and Indian metros.
What to watch
- Follow-on celebrity signings or sponsorship announcements
- Store expansion beyond the initial six cities
- Made-to-order booking volumes or waitlist disclosures
- Gold and natural-diamond price movement vs lab-grown adoption
- Rival premium launches targeting male buyers or sports fandom
- Forevermark rolls out further athlete/celebrity limited editions tied to cricket calendar events
- Expand bespoke ICON availability to more Tier-1 and select Tier-2 cities
- Amplify with social/video content featuring Abhishek Sharma around IPL/match windows
- Competitors (Tanishq, Kalyan, De Beers Forevermark peers) counter with own celebrity or men's collections