FRAI flags illicit trade surge, demands curbs on e-commerce deep discounting
At a Guwahati seminar, the Federation of All India Retailer Associations urged regulators to rein in counterfeits, predatory pricing and deep discounting by e-commerce and quick commerce platforms, citing threats to 1 lakh retailers and 5 lakh retailer families dependent on kirana trade.
What happened
FRAI raised concerns at a Guwahati seminar over illicit trade, counterfeits, predatory pricing and deep discounting by e-commerce and quick commerce platforms,
Key facts
- 1 lakh retailers
- 5 lakh retailer families
Why this matters
FRAI's push for a level playing field signals an opening for partnership or roll-up plays with kirana networks, hedging platform exposure against tighter rules on counterfeits and predatory pricing.