FSSAI demands answers from Blinkit after consumer falls ill from curd bought on platform
India's food safety regulator has sought an Action Taken Report from Blinkit following a consumer complaint linking spoiled curd to illness. The notice cites repeated complaints about unhygienic and spoiled food sold via the quick-commerce platform, escalating compliance pressure on Eternal-owned Blinkit.
FSSAI has sought explanation from Blinkit after a consumer complaint alleged illness from curd bought on the platform. The regulator demanded an Action Taken Report, citing repeated complaints about unhygienic, spoiled food sold via Blinkit.
Why this matters
Regulatory scrutiny lands as Blinkit pushes aggressive expansion, doubling NCR assortment to 80,000 SKUs and claiming 50% quick-commerce share. Food safety risks scale with assortment depth.
Retail-company signals steady at 1,485 over the past 90 days.