FSSAI notices Lotte India, Ferns N Petals, Kubera Foods over misleading label claims
The food regulator issued notices to Lotte India, Ferns N Petals and Kubera Foods for misleading claims such as '100% vegetarian' and 'natural', citing violations of the FSS Act 2006. The firms have 7 days to respond.
What happened
FSSAI issued notices to Lotte India, Ferns N Petals and Kubera Foods over misleading food labelling claims like '100% vegetarian' and 'natural', giving them 7
Key facts
- 7 days
- 100 per cent vegetarian
Why this matters
Heightened FSSAI labelling enforcement raises compliance-diligence stakes for any packaged-foods acquisition or partnership, warranting closer review of target claim substantiation and potential remediation liabilities.
What to watch
- FSSAI follow-up statement or additional notices to other companies
- Firm responses / public statements within the 7-day window
- Formal adjudication orders, penalties, or product recall directives
- Updated FSSAI labelling guidance or claim-substantiation norms
- Named firms file responses / seek extensions and begin label audits with legal counsel
- Peer brands preemptively review 'natural', '100%', and origin claims to avoid similar notices
- Retailers and e-commerce platforms flag or delist non-compliant SKUs pending clarification
- Industry bodies (e.g., trade associations) seek clarity on FSSAI's definitional thresholds for 'natural'