Gajab.com debuts India e-commerce platform built around buyer-driven bargaining
Founder Shahnawaz Merchant launches Gajab.com with 5,000 SKUs across toys, home, kitchen and stationery, targeting 25,000 SKUs this quarter. The platform reintroduces bazaar-style negotiation to online retail, betting on Tier 2/3 cities that drive 60% of India's $125 billion e-commerce market.
What happened
Gajab.com launches India e-commerce platform with buyer-driven bargaining, opening with 5,000 SKUs across toys, home/kitchen and stationery. Founder Shahnawaz
Key facts
- $940 billion India retail market
- 80% unorganised
- 58% offline purchases
- $125 billion e-commerce in 2024
- 5,000 SKUs at launch
- 25,000 SKUs target this quarter
- Tier 2/3 = 60% of e-commerce
- 30-second average bargain
Why this matters
Watch Gajab as a potential acqui-hire or regional bolt-on for incumbents lacking authentic Tier 2/3 engagement playbooks, though SKU depth and GMV traction over the next two quarters will determine strategic relevance.