Gen Z’s digital-first gold habits could reshape India’s ₹4.5 lakh crore jewellery market
The World Gold Council says India’s 31,000-tonne household gold stock, valued at ₹315 lakh crore, could be mobilised through digital investing, omnichannel jewellery retail, recycling and integrated financial ecosystems as Gen Z spending rises toward 2035.
World Gold Council says Gen Z’s digital-first gold investing and omnichannel jewellery preferences could reshape India’s ₹4.5 lakh crore jewellery market and help mobilise household gold through integrated financial, recycling and retail ecosystems.
Why this matters
World Gold Council extends its recent view of Gen Z as a jewellery-market catalyst, complementing its 2047 export-hub roadmap and target for India to source 20% of gold demand domestically.
Omni-channel is accelerating, up 216200% QoQ.