Gen Z’s digital-first gold habits could reshape India’s ₹4.5 lakh crore jewellery market
The World Gold Council says India’s 31,000-tonne household gold stock, valued at ₹315 lakh crore, could be mobilised through digital investing, omnichannel jewellery retail, recycling and integrated financial ecosystems as Gen Z spending rises toward 2035.
What happened
World Gold Council says Gen Z’s digital-first gold investing and omnichannel jewellery preferences could reshape India’s ₹4.5 lakh crore jewellery market and
Key facts
- 31,000 tonnes
- ₹315 lakh crore
- $3.4 trillion
- nearly $2 trillion consumer spending by 2035
- ₹4.5 lakh crore jewellery market
Why this matters
Target partnerships or acquisitions in digital gold, gold-loan, recycling, authentication and fintech infrastructure to capture more of India’s household gold ecosystem.