GIVA ropes in Kriti Sanon as brand ambassador and strategic investor
Bengaluru-based jewellery brand GIVA has signed actor Kriti Sanon as brand ambassador and strategic investor, deepening a creative partnership. The move follows a ₹530 crore Series C led by Creaegis, with capital earmarked for retail expansion, tech, supply chain, and lab-grown diamonds across 300+ stores.
What happened
GIVA names actor Kriti Sanon as brand ambassador and strategic investor, deepening creative partnership. Follows ₹530cr Series C led by Creaegis; capital aimed
Key facts
- 300+ stores
- ₹530 crore Series C
- founded 2019
Why this matters
Celebrity-as-investor structure is becoming table stakes in Indian D2C jewellery, raising the bar for competing brands negotiating ambassador deals or M&A narratives.