Global retailers tap India GCCs to slash ad creation from 24 days to 2 hours via AI
Kimberly-Clark, Catalyst Brands and Target are using AI at their Bengaluru hubs to bring ad work in-house, compressing content turnaround from 24 days to 2 hours. With 15% of marketing budgets at stake and 405 leaders surveyed, the shift signals shrinking reliance on external creative agencies.
What happened
Kimberly-Clark India · Global consumer brands like Kimberly-Clark, Catalyst Brands and Target are leveraging their India GCCs to deploy AI for in-house ad
Key facts
- 24 days to 2 hours content creation
- 15% of marketing budgets
- 405 marketing leaders surveyed
Why this matters
Scout Bengaluru-based AI creative tooling and GCC operating partners for acqui-hire or strategic stakes before Kimberly-Clark/Target-style insourcing playbooks become table stakes across CPG and retail.