Catalyst Brands pilots CGI product imagery from Bengaluru GCC to slash photo-shoot logistics
India's Global Capability Centres are moving from back-office support to AI execution hubs for global retail. J.C. Penney parent Catalyst Brands is testing CGI-generated product visuals out of Bengaluru, while Kimberly-Clark taps AI to surface 'mumfluencers' for Huggies campaigns. The shift reframes India GCCs as creative and marketing engines, not just IT.
What happened
Global Capability Centres in India are scaling AI use across retail and consumer functions. Catalyst Brands (J.C. Penney owner) pilots CGI product visuals in
Key facts
- 20%
Why this matters
Scout Bengaluru-based CGI, synthetic media, and influencer-discovery vendors as bolt-on capabilities or GCC partners before retail incumbents lock up exclusive arrangements.
Also reported by
Reuters wire originally; carried by:
- Inside Retail Asia — Same time