GoKwik and PayU bring multi-brand D2C shopping and checkout to ChatGPT in India
The integration enables product discovery, cart creation, checkout and payments inside ChatGPT conversations. Early merchants include Hyphen, Beardo and Kilrr Spices, while hundreds more GoKwik-linked D2C brands are expected to join in phases.
What happened
GoKwik and PayU launched an India-focused multi-brand D2C shopping integration in ChatGPT, enabling product discovery, cart creation, checkout and payments
Key facts
- ₹2,000
- hundreds of additional D2C brands expected to join in phases
Why this matters
Platforms, payment players and D2C aggregators should assess partnerships with conversational AI and checkout infrastructure providers before ChatGPT becomes a meaningful gateway to customer acquisition.