Gold holds near ₹1.53 lakh per 10g as Ganesh Chaturthi demand season begins
NDTV Profit reported 24K gold at ₹1,53,260 per 10g and 999 silver at ₹2,34,690 per kg on Sept. 14, 2026. Chennai quoted the highest major-city rates, while Delhi was the lowest.
What happened
retail-company · India gold and silver prices were largely steady on Ganesh Chaturthi, with 24K gold at Rs 1,53,260 per 10g and silver at Rs 2,34,690 per kg.
Key facts
- 24K gold: Rs 1,53,260 per 10g
- 22K gold: Rs 1,40,488 per 10g
- Silver 999: Rs 2,34,690 per kg
- Silver 925: Rs 2,17,088 per kg
- Gold weekly change: -0.02%
What changed
India gold and silver prices were largely steady on Ganesh Chaturthi, with 24K gold at Rs 1,53,260 per 10g and silver at Rs 2,34,690 per kg. Chennai had the highest major-city rates, while Delhi recorded the lowest.
Why this matters
With gold near ₹1.53 lakh per 10g as the festive demand season starts, jewellery retailers should tightly manage inventory, hedging and lightweight-product assortments to protect volume and working capital.
What to watch
- Gold’s movement above or below ₹1.53 lakh per 10g and whether customers expect further appreciation.
- Festive footfall, conversion rate, average gram weight per bill and old-gold exchange mix versus last year.
- Wedding booking pipeline and advance sales through the Diwali period.
- Retailer commentary on same-store sales growth split between price realization and volume.
- Silver price stability after its 1.67% weekly decline and demand for silver gifting products.