Gully Labs expands into apparel, targets three EBOs and seven MBOs by year-end
Delhi-founded sneaker label Gully Labs is diversifying into smart-casual apparel while scaling its physical retail network. The brand, which operates one Delhi flagship and sells through five Broadway stores, is targeting three own EBOs and seven multi-brand outlets by year-end, followed by seven to 10 EBOs next year.
What happened
Delhi-founded sneaker brand Gully Labs is expanding from footwear into smart-casual apparel and retail. It plans to grow from one Delhi EBO and five Broadway
Key facts
- Launched in August 2023
- Raised Rs 35-40 crore
- Sells 6,000-7,000 pairs per month
- Targeting three own EBOs and seven MBOs by year-end
- Targeting seven to 10 EBOs next year
What changed
Delhi-founded sneaker brand Gully Labs is expanding from footwear into smart-casual apparel and retail. It plans to grow from one Delhi EBO and five Broadway outlets to three EBOs and seven MBOs this year, with seven to 10 EBOs targeted next year.
Why this matters
Gully Labs’ apparel launch and planned expansion to three EBOs and seven MBOs by year-end will require tight assortment, inventory, and store-execution discipline to protect its sneaker-led brand appeal.
What to watch
- Announcement of EBO locations, mall versus high-street format, and store sizes.
- Apparel price architecture relative to Gully Labs sneakers and competing Indian streetwear labels.
- Evidence of apparel sell-through, repeat purchase, bundle offers or apparel-to-footwear attachment rates.
- New funding, senior retail or merchandising hires, and supply-chain partnerships.
- Whether the three targeted EBOs and seven MBOs open by year-end or the rollout is deferred.