Spotify launches Premium Rewards in India with retail and travel partner offers
Spotify has introduced Premium Rewards in India, giving Premium subscribers access to curated offers from partners including MakeMyTrip, Tira, Nykaa, Ajio Luxe, Gully Labs and Airbnb.
Spotify has launched its Premium Rewards programme in India, offering Premium subscribers curated deals from consumer brands including MakeMyTrip, Tira, Nykaa, Ajio Luxe, Gully Labs and Airbnb.
Why this matters
The program follows Spotify's India Premium price cut to Rs 139 and Lite-tier phaseout, while extending its India growth strategy beyond audio as the market is positioned as a key growth engine.
Retail-brand signals are accelerating, up 99,350% QoQ.