Hero, Bajaj, TVS bet on premium bikes and EVs as entry-level commuters fade in FY26
Earnings calls from India's top two-wheeler makers point to an 'affordable indulgence' shift: 150cc+ motorcycles, scooters and EVs are pulling demand while sub-125cc commuters weaken. Harley range up 26%, Chetak hit 1 lakh Q4 retails, EV scooter volumes 2.5x YoY, with 9 launches lined up for FY26.
What happened
Hero MotoCorp · Hero, Bajaj and TVS earnings calls highlight Indian two-wheeler buyers premiumising into 150cc+ motorcycles, scooters and EVs while entry-level
Key facts
- EV scooter volumes 2.5x YoY
- Harley range +26%
- Chetak 1 lakh retail in Q4
- scooters >40% of market projected
- 9 launches FY26
Why this matters
Scout bolt-on targets in premium components, EV powertrains, charging infra and lifestyle accessories to ride the 'affordable indulgence' curve, while pressure-testing any deal exposed to sub-125cc commuter demand.