Himadri targets ₹3,000 crore revenue for Birla Tyres

Himadri Speciality Chemicals plans to scale Birla Tyres through premium, export and EV tyre demand, nearly 400 new SKUs and higher OTR output. A dedicated passenger-car radial tyre facility is targeted for commissioning in FY28.

— Source published Tue, 18 Aug, 2026, 11:47 IST · First seen Tue, 18 Aug, 2026, 11:54 IST · Source ET Small Business

What happened

Himadri plans to scale Birla Tyres to around Rs 3,000 crore revenue through premium, export and EV tyre growth, nearly 400 new SKUs, greater OTR production and

Key facts

  • Rs 3,000 crore revenue target
  • Rs 347 crore acquisition cost
  • Rs 187 crore FY26 revenue
  • Nearly 400 additional SKUs
  • FY28 PCR facility commissioning target

Why this matters

The Birla Tyres acquisition is being converted into a platform-scale play, with product breadth, export potential and new PCR capacity strengthening its strategic value in the tyre market.

What to watch

  • Formal capex amount, location, technology partner and financing plan for the FY28 passenger-car radial facility.
  • Quarterly Birla Tyres revenue, EBITDA margin, dealer additions, working-capital days and inventory levels.
  • Evidence of premium/EV tyre traction: OEM approvals, fleet contracts, warranty-claim trends and realised price per tyre.
  • OTR capacity ramp, utilisation rates and contribution to mix.
  • Natural rubber, crude-linked synthetic rubber, carbon black and freight-cost movements relative to price increases.
  • Export order wins, certification milestones and any anti-dumping or trade-policy changes in target markets.
  • Competitive product launches and discounting from major Indian tyre manufacturers.
  • Build a national replacement-market dealer and service network, with retailer credit, fitment support and digital lead-generation programs.
  • Prioritise EV, passenger-car radial, SUV and high-load OTR tyres where premiumisation can offset commodity-cost volatility.
  • Use Himadri's materials ecosystem to secure carbon-black supply, develop lower-rolling-resistance compounds and market sustainability credentials to fleet and export buyers.
  • Add export certifications, regional distributors and country-specific SKUs before committing fully to large overseas volume targets.
  • Phase capex against plant utilisation and secure long-term rubber, reinforcement-material and logistics contracts to protect gross margins.