Birla Tyres targets ₹3,000 crore revenue with 400 new SKUs and PCR entry

Himadri Speciality Chemicals-owned Birla Tyres is expanding into premium, EV, export and OTR segments, with nearly 400 additional SKUs planned. The company is targeting ₹3,000 crore in revenue over the next few years and expects its dedicated passenger-car radial facility to be commissioned in FY28.

— Source published Tue, 18 Aug, 2026, 12:22 IST · First seen Tue, 18 Aug, 2026, 12:23 IST · Source Outlook Business

What happened

Birla Tyres plans to scale toward ₹3,000 crore revenue through premium, EV, export and OTR tyres, adding nearly 400 SKUs and entering passenger-car radials. Its

Key facts

  • ₹3,000 crore revenue target
  • ₹347 crore acquisition cost
  • ₹187 crore FY26 revenue
  • Nearly 400 additional SKUs
  • FY28 PCR facility commissioning target

Why this matters

Birla Tyres’ move into passenger-car radial, EV and OTR categories creates potential partnership, technology licensing and distribution opportunities, while its capacity roadmap may make complementary product or market acquisitions strategically relevant.

What to watch

  • PCR facility land, capex, financing, equipment-order and commissioning milestones for FY28.
  • Monthly dealer additions, replacement-market sell-through and inventory days after SKU launches.
  • Evidence of OEM homologation wins, particularly in passenger vehicles and EV platforms.
  • Gross-margin movement versus peers despite rubber, carbon black and crude-linked input volatility.
  • Export order announcements, product certifications and anti-dumping or tariff developments in target markets.
  • OTR and premium-tyre mix growth, which will indicate whether revenue expansion is value-accretive rather than volume-led.
  • Competitive responses from Apollo, CEAT, JK Tyre, MRF and domestic/import value brands through pricing or dealer programs.
  • Prioritise the highest-velocity replacement SKUs rather than launching the full portfolio uniformly.
  • Build EV-specific product claims around rolling resistance, load handling, noise and durability, supported by independent testing.
  • Secure dealer incentives, regional distribution partnerships and tyre-service network presence ahead of new capacity.
  • Pursue export certifications and appoint country-level distributors in markets where Indian tyre imports have cost advantages.
  • Use Himadri's materials capabilities to lower input costs and differentiate compounds, especially for EV and premium radial products.
  • Phase PCR plant capex against confirmed demand, funding availability and channel absorption rather than revenue-target optics.