HUL, Colgate, Dabur, Marico, Emami lift prices 4-11% as fuel and crude costs bite

Soaps, detergents, toothpaste and edible oils see sharpest moves: Rin and Wheel up 5-11%, Saffola 6-11%, Colgate 4-9%, Dove and Pears 4-5%. Revised MRPs hit shelves by month-end and into July, with companies flagging 8-10% further pass-through if input inflation persists near 10%.

— Source publishedFri, 12 Jun, 2026, 05:52 IST·First seen Fri, 12 Jun, 2026, 06:06 IST·Source Times of India · Business

What happened

Hindustan Unilever · Major FMCG players HUL, Colgate, Dabur, Marico and Emami are raising prices 4-11% across soaps, detergents, toothpaste and edible oils,

Key facts

  • 4-11%
  • 4-5% Dove/Pears
  • 5-11% Rin/Wheel
  • 4-9% Colgate
  • 6-11% Saffola
  • 8-10% expected
  • 10% inflation

Why this matters

Sharp input-cost pressure on smaller FMCG players unable to match HUL/Colgate/Dabur/Marico/Emami pricing power could surface tuck-in targets in regional soaps, detergents and edible oils.