HUL in advanced talks to acquire D2C skincare brand Minimalist for Rs 3,000 crore

Hindustan Unilever is closing in on one of India's largest D2C skincare deals, set to acquire Jaipur-based Minimalist for Rs 3,000 crore. The buyout values the four-year-old brand at nearly 5x its 2022 valuation, on the back of FY24 revenue of Rs 350 crore.

— FiledSat, 20 Jun, 2026, 01:27 IST·First seen Sat, 20 Jun, 2026, 01:18 IST·Source Moneycontrol · Results

What happened

Hindustan Unilever · HUL is in advanced talks to acquire Jaipur-based skincare D2C brand Minimalist for Rs 3,000 crore, marking one of India's largest D2C

Key facts

  • Rs 3,000 crore
  • $350 million
  • Rs 110 crore
  • $15 million
  • Rs 630 crore
  • Rs 350 crore
  • Rs 184 crore
  • 89%

Why this matters

HUL is paying up for digital-native distribution and Gen-Z brand equity rather than building it organically, setting a clear comp for any incumbent eyeing the active-ingredient skincare whitespace.