HUL in advanced talks to acquire D2C skincare brand Minimalist for ₹3,000 crore
Hindustan Unilever is closing in on a deal to buy Jaipur-based Minimalist at a ~$350M valuation, roughly 5x its 2021 round backed by Peak XV and Unilever Ventures. The startup's FY24 revenue jumped 89% to ₹350 crore, signaling HUL's aggressive push into premium D2C skincare.
What happened
Hindustan Unilever · HUL is in advanced talks to acquire Jaipur-based D2C skincare brand Minimalist for Rs 3,000 crore (~$350M), valuing it nearly 5x its 2021
Key facts
- Rs 3,000 crore
- $350 million
- Rs 110 crore
- $15 million
- Rs 630 crore
- Rs 350 crore
- Rs 184 crore
- 89%
Why this matters
At ~$350M for ₹350 cr revenue (≈8.5x sales), HUL is setting the new benchmark for D2C beauty acquisitions in India, so recalibrate target lists and move fast before competing strategics like Nykaa, ITC, and L'Oréal compress the window.