HUL opens AI-powered Unilever Fragrance Hub at IIT Bombay, third global node in €100M programme
Hindustan Unilever has inaugurated Unilever's third global fragrance hub at IIT Bombay, part of a €100M worldwide programme. The AI-enabled facility will drive premiumisation across shampoos, body washes, deodorants and detergents, anchoring India as a strategic R&D and growth market for the FMCG major.
HUL inaugurated Unilever Fragrance Hub at IIT Bombay, the third global facility under Unilever's €100M fragrance programme. AI-enabled hub supports premiumisation across shampoos, body washes, deodorants and detergents, positioning India as a key R&D and growth market.
Why this matters
Reinforces HUL's premiumisation push following its first India Fragrance Hub opening at IIT Bombay and broader €100M Unilever R&D programme, alongside its consumer-arm demerger activity reshaping the FMCG portfolio.
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