HUL opens India's first Unilever Fragrance Hub at IIT Bombay, anchoring premiumisation push
Hindustan Unilever inaugurated India's first Unilever Fragrance Hub at IIT Bombay, making India the third country globally with such a facility. Part of Unilever's €100M global fragrance investment, the hub will support HUL's premiumisation strategy across shampoos, body washes, deodorants, and detergents.
HUL inaugurated India's first Unilever Fragrance Hub at IIT Bombay, making India the third country with such a facility. Part of Unilever's €100M global fragrance investment, supporting HUL's premiumisation push across shampoos, body washes, deodorants, and detergents.
Why this matters
HUL is doubling down on premiumisation as Crisil flags FMCG volume growth halving to 2-3% in FY27. The fragrance hub follows HUL's broader portfolio reshaping, including its ice-cream demerger amid India's 10-year peak in carve-outs.
Retail-company signals steady at 1,618 over the past 90 days.