HUL opens Unilever Fragrance Hub at IIT Bombay under €100M global programme
Hindustan Unilever has inaugurated the Unilever Fragrance Hub at IIT Bombay, the third global site under parent Unilever's €100 million fragrance R&D programme. The Mumbai centre will deploy AI and consumer insights to accelerate premiumisation across shampoos, body washes, deodorants and detergents.
What happened
Hindustan Unilever · HUL inaugurated the Unilever Fragrance Hub at IIT Bombay, the third global site under a €100 million programme. The Mumbai facility uses AI
Key facts
- €100 million
- third global hub
Why this matters
The IIT Bombay tie-up deepens HUL's access to AI and fragrance science talent, raising the bar for local FMCG rivals and indie premium brands competing on scent-led differentiation.