Hunkemöller drops summer vacation edit as it marks 10 years in India with RBL
European lingerie major Hunkemöller has rolled out a vacation-focused summer collection in India, leaning on lighter fabrics and multi-purpose pieces. The launch coincides with the brand's tenth year in the market under its partnership with Reliance Brands Limited.
What happened
Hunkemöller launches a summer vacation-focused lingerie and swimwear collection featuring lighter fabrics and multi-purpose pieces. The European brand,
Key facts
- 10 years
- 1886
- 130-year
Why this matters
The renewed RBL-Hunkemöller momentum suggests Reliance is doubling down on its imported lingerie portfolio, worth tracking for competing Western brands still seeking an India entry partner.