IAN Angel Fund leads Rs 70 lakh round in clean-label D2C sweetener brand The Sweet Change
Mumbai-based The Sweet Change raised Rs 70 lakh from IAN Angel Fund, Udaan Angel Partners and BabyBillion to scale its clean-label sweetener range across ecommerce and quick-commerce platforms. Separately, Johnson's Baby named Parineeti Chopra brand ambassador alongside a milk-and-rice nourishment range launch.
What happened
IAN Angel Fund led a Rs 70 lakh round in clean-label sweetener D2C brand The Sweet Change for ecommerce and quick-commerce expansion. Separately, Johnson's Baby
Key facts
- Rs 70 lakh
- Rs 5 crore
- $2 million
- 271 million MUV
Why this matters
Emerging clean-label sweetener brands like The Sweet Change are becoming acquisition-watch candidates for legacy sugar and sweetener incumbents seeking D2C and health-positioned shelf space.