Inc42's June 2026 roundup spotlights India D2C upstarts across jewellery, cookware, haircare and quick-commerce
Eternz's jewellery marketplace targets 500 brands, Gimi Michi's Korean ramen hits ₹16.8 Cr FY26 run rate on 60% MoM growth, and Bucketlistt clears ₹10 Cr GMV. Newcomers span cookware (Kroslo), haircare (Xtovia), sweeteners (The Sweet Change) and toys (LiLLBUD), many scaling via Zepto, Blinkit, Flipkart and Amazon.
What happened
Inc42 30 Startups To Watch · Inc42's June 2026 startup roundup features multiple India-focused D2C/consumer brands relevant to retail: Eternz jewellery
Key facts
- Gimi Michi ₹16.8 Cr FY26 run rate, 60% MoM growth
- Kroslo Indian cookware market $2.85 Bn by 2031
- Eternz 200+ brands, targeting 500 and 50 global brands
- The Sweet Change ₹1.7 Cr revenue, 15,000 orders
- Xtovia haircare market $5.2 Bn by 2032
- LiLLBUD ₹3.5 Cr ARR
- Bucketlistt ₹10 Cr GMV, 22,000 customers
- Speedioo ₹30 Cr GMV, 4,000 vehicles
Why this matters
The multi-category D2C wave spanning jewellery, cookware, haircare and sweeteners offers early-stage acquisition or roll-up targets, though most remain sub-scale and are worth watchlisting rather than pursuing now.
What to watch
- Gimi Michi FY26 run-rate crossing ₹25 Cr or MoM growth decelerating below 30%
- Eternz reaching 350+ brands with disclosed GMV
- Announced acquisitions or roll-up funding in Indian multi-category D2C
- Quick-commerce platforms raising private-label competition or listing fees
- Any supply/quality recall in fast-scaling food SKUs
- Map which categories are pure quick-commerce plays vs marketplace/own-site to gauge margin durability
- Track Gimi Michi repeat-purchase and cohort retention, not just run-rate, to separate hype from stickiness
- Watch Eternz brand-count growth against take-rate and active-brand attrition
- Benchmark platform commission/ad-spend trends across Zepto/Blinkit for the food/impulse cohort
- Identify likely roll-up acquirers and their target category filters