ICICI Lombard Embeds Roadside Assistance Branding Into Swiggy Instamart Order Tracker in Mumbai Pilot
ICICI Lombard partners with Swiggy Instamart on a Mumbai pilot, surfacing its 'Service Assure' 30-minute roadside assistance promise on the Instamart order-tracking screen. The campaign targets 800,000+ impressions and 80,000+ quick-commerce users, leveraging Instamart's 21M+ app downloads as a non-traditional ad surface for insurance.
What happened
ICICI Lombard partners with Swiggy Instamart on a Mumbai pilot embedding its 'Service Assure' 30-minute roadside assistance branding into the Instamart
Key facts
- 800,000+ impressions
- 80,000+ Instamart users
- 30 minutes
- 21.0 million app downloads
Why this matters
The Swiggy-ICICI Lombard tie-up establishes a template for insurer/quick-commerce embedded-media partnerships, suggesting acquirers and partners should evaluate Instamart-style ad surfaces as bundleable assets in BFSI distribution deals.