Zepto launches ₹99/month paid membership Club ahead of ₹7,000-crore IPO
Zepto rolled out invite-only Zepto Club at ₹99/month, offering 5% cashback, free delivery and priority service, plus premium grocery section Select. The retention push sharpens its edge against Blinkit and Swiggy Instamart as it preps a DRHP-filed IPO with a ₹7,000-crore fresh issue.
What happened
Zepto launched invite-only paid membership Zepto Club (₹99/month) offering cashback, free delivery and priority service, plus premium grocery section Select, as
Key facts
- ₹99/month
- 5% cashback
- ₹7,000 crore fresh issue
Why this matters
The invite-only Club plus premium Select section deepens Zepto's differentiation moat, raising the strategic value of partnerships or defensive M&A in the quick-commerce loyalty race.
What to watch
- Zepto Club member count and attach rate disclosures
- Competitor paid-loyalty launches or perk escalations
- Change in delivery/subsidy spend per order in financials
- IPO pricing signals and DRHP updates on cohort retention
- Cashback/free-delivery terms tightening or loosening (margin tell)
- Zepto expands Club beyond invite-only with bundled trials to accelerate paid-tier penetration ahead of roadshow
- Blinkit/Swiggy Instamart counter with matched or undercut membership perks and premium-grocery aisles
- Zepto leans on Select premium SKUs and private-label to lift member AOV and gross margin
- DRHP disclosures foreground membership count, repeat rate and contribution margin as valuation anchors