IKEA to open second Delhi-NCR city store at DLF Avenue, Saket

IKEA India will open a 30,000 sq ft city-format store at DLF Avenue in Saket on July 30, expanding its Delhi-NCR footprint. The outlet will carry nearly 3,000 products, with around 1,400 available for immediate takeaway, while Noida and Gurgaon large-format stores remain in the pipeline.

— Source publishedTue, 21 Jul, 2026, 21:29 IST·First seen Tue, 21 Jul, 2026, 21:32 IST·Source The Hindu BusinessLine

What happened

IKEA India will open its second Delhi-NCR city-format store at DLF Avenue, Saket, on July 30. The 30,000 sq ft outlet supports its Delhi expansion, alongside

Key facts

  • Second Delhi-NCR city store
  • 30,000 sq. ft. (2,800 sq. mt.)
  • July 30 opening
  • Nearly 3,000 products
  • Around 1,400 products for immediate takeaway
  • More than 6,900 products available to order
  • At least 30 stores in India by 2030

Why this matters

IKEA’s move into DLF Avenue underscores the strategic value of premium mall-based city formats for rapid market penetration before committing to additional large-format Delhi-NCR locations.

What to watch

  • Opening-week and first-quarter footfall, conversion and sales per square foot versus IKEA's other city-format locations.
  • Share of transactions containing digital ordering, home delivery, assembly or design-planning services.
  • Repeat visitation and IKEA Family sign-up rates among South Delhi and Gurgaon catchment customers.
  • Availability rates for the 1,400 takeaway products and delivery lead times for bulky items.
  • Whether Noida and Gurgaon large-format construction timelines accelerate, slip or are complemented by further NCR city-store announcements.
  • Competitive responses from Home Centre, Pepperfry, Urban Ladder, local furniture clusters and DLF Avenue tenants through promotions, smaller-format stores or faster delivery.
  • Mall access, parking and last-mile logistics performance, especially during weekends and festive demand periods.
  • Use Saket store traffic to segment NCR demand by apartment size, category and price point, then localize assortments around storage, modular kitchens, mattresses, lighting and small-space furnishing.
  • Push scan-and-order, scheduled delivery and assembly bundles to convert showroom discovery into larger basket sizes beyond takeaway inventory.
  • Deploy IKEA Family offers and mall-partner promotions to build repeat visits and capture customer data before rival home retailers react.
  • Tune inventory replenishment around fast-moving immediate-takeaway SKUs; stockouts in a compact format would disproportionately damage customer perception.
  • Position the store as a service and planning hub for future Noida and Gurgaon large-format launches, including kitchen/wardrobe consultations and order handoff.