IKEA to open second Delhi city store at DLF Avenue, Saket
IKEA India will open a 30,000 sq. ft. city store in Saket on July 30, carrying nearly 3,000 products and expanding its omnichannel reach across Delhi NCR ahead of planned full-size stores in Gurugram and Noida.
What happened
IKEA India will open a 30,000 sq. ft. second Delhi city store at DLF Avenue, Saket, on July 30, expanding omnichannel access in NCR. It will offer nearly 3,000
Key facts
- Second Delhi city store
- 30,000 sq. ft. (2,800 sq. mt.)
- Nearly 3,000 products
- Around 1,400 immediate-takeaway items
- More than 6,900 products available digitally
- More than 300,000 IKEA Family members across Delhi NCR
Why this matters
IKEA’s staged Delhi NCR rollout strengthens its local network density and raises the strategic value of urban retail locations, last-mile logistics partnerships, and complementary home-furnishings capabilities.
What to watch
- Opening-week footfall, conversion rate and average transaction value relative to IKEA's existing Delhi touchpoint.
- Share of Saket shoppers placing later online orders or using pickup/delivery for non-stocked items.
- Delivery lead times, installation availability, stock-outs and customer reviews for bulky furniture orders.
- IKEA Family enrollment, repeat purchase activity and digital traffic uplift from Delhi NCR postal codes.
- Competitor promotional activity and changes in delivery promises across home furnishings platforms.
- Construction, permitting and opening-timeline updates for Gurugram and Noida full-size stores.
- Track whether IKEA uses Saket as a lead-generation node for design consultations, kitchen/wardrobe planning, click-and-collect and scheduled delivery rather than relying on in-store basket sales.
- Watch for localized assortments aimed at apartments, renters, students and first-home buyers, including storage, modular furniture, work-from-home and small-space solutions.
- Expect targeted Delhi NCR membership, app, digital-catalogue and festival-period campaigns to convert store traffic into omnichannel customers.
- Monitor competitors for bundled installation, zero-cost EMI, rapid-delivery and price-match offers, especially in South Delhi and Gurugram.
- Assess whether store performance pulls forward investment in Noida/Gurugram full-size locations or additional city-store formats across NCR.